Millennials and Multifamily Development
Much has been written recently about the economic footprint of the Generation Y demographic, commonly known as Millennials. As they begin to reach the prime earnings phase of their lives, their particular influence can be directly observed in how advertisers chase their dollars, how retailers shape their products, and, not surprisingly, how real estate players appeal to their appetite for working, living and socializing. For most Millennials, choices around housing are more complex than the age-old decision of whether […]